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Shared objective reality

Shared
From Seth Godin:

The conflict of our time is between people who are challenging our shared objective reality by claiming that their shared cultural reality takes precedence over what we’ve discovered. And vice versa–objectivists who insist that cultural reality doesn’t matter. It does. It makes us human and helps us find meaning. They’re different, but we need them both. One way to accomplish this is to not confuse them.

This explains a lot. The full article is well worth reading. It s short and to the point.