Adweek sets it up this way:

“Well, this is hilarious on a few different levels.

Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.

The company explains: "The minute we saw Kendra Eash's brilliant ‘This Is a Generic Brand Video” on McSweeney's, we knew it was our moral imperative to make that generic brand video so, no surprise, we had all the footage."

The results, narrated by Dallas McClain, are outstanding. You've seen all of this footage in ads from major brands. It's everywhere. And it's great that a stock video house would so gleefully celebrate the soul-sucking manipulations for which its offerings are generally used.”