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An Idiotic Idea Doesn’t Deserve Branding This Good

Tuesday, July 31, 2018 - Filed in: General Interest
space brand
When Bloomberg Businessweek asked eight leading designers to brand President Trump’s preposterous “Space Force”, they can’t possibly have imagined getting anything this deliciously good.

If Milton Glaser doesn’t start selling t-shirts, he’s really leaving money on the table.

While Glaser’s logo is the hands-down best, the efforts from David Reinfurt and Other Means are also exceptional, and all eight logos are great in their own way. Be sure to read each designer’s brief explanation of their logo as well.

Note: This a reprint of an article appearing on the One Foot Tsunami web site.